About the opportunity
The pandas have embarked on an inspiring journey to serve “Meal for Every Table.” This adventure began in the bustling hub of our Delivery Heroes, Vendor Partners, Suppliers, Pandamarts, and Passionate Homechefs, all united by the dream of delivering joy through delicious food & more. Together, our pandas face challenges, bring innovations, and with unwavering determination and heart, they strive to deliver Meal for Every Table.
Join us on our journey as we aim to connect with 25% of Pakistan's population, delivering more than just meals, uplifting lives, and driving positive transformation throughout the nation. Come onboard as a Associate, Marketing and play your part in the Marketing Domain.
On this journey, you will report to Head, Brand Strategy & Campaigns.
Your Responsibilities will include:
1. Develop creative and persuasive copy for various marketing materials
including, but not limited to, websites, social media posts, advertisements,
email campaigns, product descriptions, and landing pages.
2. Collaborate with the marketing team to understand project objectives, target
audience, and key messaging.
3. Write clear, concise, and engaging copy that aligns with brand voice and tone
guidelines.
5. Edit and proofread content to ensure accuracy, consistency, and adherence to
brand standards.
6. Work collaboratively with the marketing team on BTL initiatives and coordinate with procurement and external agencies for the execution of the campaigns.
7. Set clear objectives/ KPIs of each of the BTL activations and make a post activity report to evaluate the performance of the activity.
8. Manage multiple projects simultaneously and meet deadlines in a fast-paced
environment.
9. Develop and maintain a detailed campaign schedule, coordinating with cross-functional teams to ensure timely execution of CRM initiatives. Manage deadlines and dependencies to prevent delays.
10.Develop and maintain a detailed campaign schedule, coordinating with cross-functional teams to ensure timely execution of CRM initiatives. Manage deadlines and dependencies to prevent delays.
11. Create and manage a performance marketing schedule, coordinating with creative, media buying, and analytics teams to ensure all campaign elements are executed on time. Adjust schedules as necessary to optimize campaign delivery and impact.
What you need to be successful
Your role in this journey requires the following:
Prior experience in content writing and agency background will be preferred.
The candidate will work closely with the brand team, CRM and BTL manager.
Who we are
“To be the most loved everyday food and groceries destination!” - that’s our mission at foodpanda (small ‘f’).
foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!
If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. foodpanda comprises of people from more than 60 nationalities, and we believe in winning through diversity.
foodpanda is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
What's in it for you
What does your playfield look like?
- We work in a flexible but fast paced environment.
- We start and end with customers to deliver exceptional service.
- We love to innovate, prioritize, decide, and deliver.
- We love what we do, and we don’t rest until our targets are achieved.. So if you’re also someone who is driven until the dream is achieved, come join us.
