About the opportunity
Vision of the Role
As a regional leader, the Director Marketing Campaigns will strategically guide and influence local marketing teams to execute impactful campaigns that drive user growth, platform engagement, and topline growth across key markets. This role is pivotal in aligning regional strategies with local execution to achieve measurable business outcomes.
Responsibilities:
- Campaign Strategy Development: Design and implement market-specific campaign strategies that drive Monthly Active User (MAU) growth and increase platform orders. Create regional campaign frameworks and align them with local teams to ensure consistent and impactful execution.
- Performance Optimization: Monitor and optimize campaign performance in real-time, ensuring cost-efficiency and ROI through dynamic budget allocation and vendor management. Conduct data-driven analyses to refine campaign structures and enhance vendor effectiveness.
- Vendor and Budget Management: Establish and maintain a vendor matrix that maximizes platform visibility, acquisitions, and order growth. Oversee the allocation and utilization of budgets across campaigns, ensuring that spending aligns with business priorities and delivers measurable growth.
- Annual Campaign Planning: Collaborate with local marketing teams to build and manage a regional annual campaign calendar, integrating market nuances and business goals.
- Commercial Impact: Contribute directly to commercial VFD growth targets by leveraging marketing tools and visibility channels to boost platform engagement and revenue.
What you need to be successful
Experience: Minimum 8 years of marketing experience, minimum 5 years of industry experience, with at least 3 years in strategy or campaign management or a similar sub-function. Marketing experience in regional roles leading Asia markets and Europe and Turkey Proven experience in leading regional strategies and influencing local teams across multiple markets.
Expertise: Strong analytical skills with a focus on market dynamics and campaign performance metrics. Strategic ability to translate numbers into business insights and decision making Proficiency in commercial teams management and budget allocation Experience in designing and managing campaign frameworks that achieve consistent growth.
Soft Skills: Exceptional leadership, communication, and collaborative skills to align cross-functional and regional teams. A proactive mindset and the ability to thrive in a fast-paced, multicultural environment.
Who we are
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
What's in it for you
What we offer:
- A dynamic and challenging work environment.
- A company committed to developing you personally and professionally.
- A great working atmosphere with regular company and team events.
- A vibrant and international team committed to diversity and inclusion.
- Responsibility from day one in a fast growing and global company.
foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017.
In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 17 markets in both regions.
