About the opportunity
Operating in more than 400 cities across 10 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently.
As Director of Marketing for Malaysia, you will lead the country’s end-to-end marketing strategy to drive sustainable customer growth, brand leadership, and market share. You will be responsible for scaling Monthly Active Users (MAU), strengthening brand equity, and ensuring efficient marketing investment across all channels.
Key responsibilities:
1. Marketing Strategy & Customer Growth
- Own the country marketing strategy to drive customer acquisition, engagement, and retention.
- Scale Monthly Active Users (MAU) and lifetime value through a balanced approach across performance marketing, lifecycle marketing, and brand initiatives.
- Identify and unlock new growth opportunities and channels to accelerate customer adoption.
2. Brand & Market Leadership
- Lead the development and execution of local brand and campaign strategies to strengthen market presence and competitive positioning.
- Ensure consistent and impactful ATL/BTL and digital marketing initiatives aligned with business priorities.
- Drive initiatives that improve brand awareness, consideration, and customer sentiment.
3. Marketing Investment & Performance
- Own the country marketing budget, ensuring efficient allocation across channels to maximize ROI.
- Drive a data-driven marketing culture, leveraging customer insights, attribution models, and performance analytics to optimize investment decisions.
- Continuously improve cost efficiency, CAC, and marketing productivity.
4. Cross-Functional Leadership
- Partner closely with Commercial, Operations, Finance, and Data teams to align marketing strategies with supply, inventory, and operational capacity.
- Act as the key interface with Regional Marketing and Growth teams, adapting global strategies to local market needs.
- Lead and develop a high-performing marketing team across brand, growth, and lifecycle functions.
5. Market Expansion & Strategic Partnerships
- Support new market and city launches, ensuring strong customer adoption through targeted marketing strategies.
- Identify and build strategic partnerships and collaborations that drive customer growth and brand visibility.
What you need to be successful
8–12+ years of marketing experience, including leadership roles in consumer technology, e-commerce, marketplaces, or FMCG.
Proven track record of driving customer growth and brand impact in high-growth consumer businesses.
Strong analytical mindset with deep understanding of customer acquisition, lifecycle marketing, and performance metrics (CAC, LTV, retention).
Experience managing significant marketing budgets and optimizing marketing ROI.
Demonstrated experience building and leading high-performing marketing teams.
Excellent stakeholder management skills and experience working in cross-functional and matrix organizations.
Who we are
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
