Intern, Rider Communications & Engagement

Brands Covered: foodora, foodpanda & yemeksepeti

Internship Objective

• Design and execute data-driven rider engagement initiatives that improve campaign reach, click-through rates (CTR), and rider satisfaction, while producing reusable assets (dashboards, templates, playbooks) for long-term team impact.
• This internship focuses on hands-on experimentation and delivery, not ad-hoc support.

Core Project Streams:

Project Stream 1: Rider Engagement Insights & RSAT Dashboards

Goal: Improve visibility into rider satisfaction across markets.

Key Projects:

• Run Rider-Satisfaction (RSAT) survey revamp alongside engagement campaigns.
• Maintain and enhance comms dashboards (reach, CTR, satisfaction scores).
• Conduct trend analysis across time and markets; highlight anomalies and improvement opportunities.

Deliverables:

• Updated RSAT & comms dashboards.
• Monthly insight summaries with clear takeaways and recommendations.

Project Stream 2: Communications Experiments & Optimisation

Goal: Systematically test and improve rider communications effectiveness.

Key Projects:

• Design and execute A/B tests on rider communications (subject lines, copy, timing, channel).
• Create and test HTML templates for Tweety email communications.
• Measure impact on reach, CTR, and satisfaction metrics.

Deliverables:

• Experiment plans (hypothesis, success metrics, test design).
• Post-experiment analysis with results and learnings.
• A set of validated HTML templates for future reuse.

Project Stream 3: Campaign Performance Analysis

Goal: Ensure rider engagement initiatives are measurable and evidence-based.

Key Projects:

• Perform data analysis on engagement initiatives to assess performance vs baseline.
• Translate data findings into clear, actionable insights for regional and local teams.
• Support experiment read-outs for leadership and stakeholders.

Deliverables:

• Campaign performance reports.
• Experiment summaries with recommended next steps.

Project Stream 4: Engagement Campaigns Playbook

Goal: Capture and scale what works across markets.

Key Projects:

• Benchmark rider engagement best practices across foodora, foodpanda, and yemeksepeti.
• Draft case studies covering objectives, execution, and results.
• Support measurement frameworks for future campaigns.

Deliverables:

• Engagement Campaigns Playbook sections (case studies + metrics).
• Standardised measurement templates.

Project Stream 5: Campaign Operations & Content Support

Goal: Enable consistent, high-quality rider communications.

Key Projects:

• Support localisation of rider communications and newsletters.
• Assist with content production using AI tools, including light video and photo asset editing.
• Coordinate campaign timelines and content readiness.

Deliverables:

• Localised campaign assets.
• Published rider newsletters and engagement content.

Project Stream 6: Event Recaps & Knowledge Sharing

Goal: Turn local activations into reusable learning.

Key Projects:

• Compile and analyse outputs from cluster activations and rider events.
• Publish best-practice summaries highlighting what drove engagement.

Deliverables:

• Event recap documents.
• Best-practice summaries for regional sharing.

Success Criteria

• The internship will be considered successful if:
• Engagement dashboards and reports are consistently maintained and used.
• At least 2–3 communications experiments are executed with documented learnings.
• Campaign results and case studies are added to the Engagement Playbook.
• Reusable assets (dashboards, HTML templates, playbook content) are delivered.

Skills & Profile Required

• Strong written communication (English; additional EU/Asian languages a plus).
• Data fluency – Excel/Google Sheets; comfortable with dashboards (e.g., Looker/Tableau).
• Analytical mindset – able to write SQL queries, interpret trends, and design simple experiments.
• Organised, detail-oriented, proactive.
• Interest in the gig economy, brand/communications, or operations.

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

The PandaStart Talent Internship is designed to immerse high-potential students in the hyper-growth quick commerce and technology environment of foodpanda Singapore. You will not be fetching coffee—you will be assigned to a core team (Commercial, Operations or People) and entrusted with a high-impact, measurable project over 6 months.