Manager, CRM - Marketing

Foodpanda is looking for a highly motivated and experienced Regional CRM MarTech Manager, Marketing (APAC) to join our Regional CRM Martech Team. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this may be the place for you!

• Drive more relevant CRM messages to customers by surfacing useful information at the right time to customers, resulting in higher conversion uplift. Examples of this include price drop notifications, voucher expiry reminders, personalized deals

• Unlock full automation in CRM, driving for resource efficiencies and GMV uplift as well as growing our User base

• Upskill the team across Lifecycle Growth, CRM Strategy and CRM Operations in MarTech capabilities, exposing them to what is possible and advising on how to implement ‘smarter’ and more automated processes

• Be the innovation resource for the team on Braze, have full understanding and knowledge of Braze features and capabilities. Investigate Braze integrated tools or new features and evaluate whether the team should experiment or implement new approaches

• Explore AI tools such as ChatGPT, and external vendors such as Aampe to identify opportunities to drive efficiencies and even more GMV uplift

• Identify efficiency gaps in CRM Operations, CRM strategy and Lifecycle Growth and build process approaches and frameworks to increase efficiency

• Identify opportunities to automate and scale these across Audiences team

• Ensure accuracy of campaigns set up by the team. Troubleshoot and improve processes to ensure quality checks are performed in a timely manner

• Partner with Product teams to drive for seamless user experience across CRM communications and in-app. Unlock personalized content, and help Product team to understand the importance of working closely

• Partner with global DeliveryHero team on projects such as CRM Operations automation (ie Bladerunner) or AI tests, discussing and implementing  innovative approaches together

• Closely monitor and evaluate results of everything implemented by Audiences team for GMV and conversion uplift. Identify gaps and opportunities to increase conversion using MarTech

• Bachelor’s or higher degree in marketing, business, programming or a related area

• 6-8 years of working experience in the field of CRM / online marketing for E-commerce or Tech businesses

• Proven experience working with CRM and campaign management tools like Braze, Salesforce and more

• Knowledge of HTML/CSS, Liquid

• Basic knowledge of SQL or coding

• Data driven and has strong grasp of Growth and Campaign analytics such as activation uplift, engagement metrics, iCPGMV

• Responsible, structured and precise work attitude, with great attention to details

• Proactive can-do attitude, problem solving skills and good team player

• Strong analytical skills, confident user of Excel/Google sheets, Powerpoint

• Concise and skilled communicator, excellent stakeholder management

“To be the most loved everyday food and groceries destination!” - that’s our mission at foodpanda (small ‘f’).

foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!

If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. foodpanda comprises of people from more than 60 nationalities, and we believe in winning through diversity.
foodpanda is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide

We offer you:

• A dynamic, fast paced environment with immense learning and growth potential

• A team that has a huge impact on the region and plays a critical role

• Work flexibility (hybrid work model)