About the opportunity
As a Senior Manager, Campaigns for Qcommerce, you will be responsible for developing and executing end-to-end, integrated marketing campaigns that fuel awareness, customer acquisition, and Quick Commerce growth. You’ll combine data-driven insights with creative thinking to craft compelling brand and product messages across a variety of channels — from Online to Offline media channels.
You’ll also play a key role in identifying emerging market trends, analysing competitive activity, and supporting the development of go-to-market strategies that drive business impact. This is a high-visibility role suited for someone who can effectively manage complex stakeholder expectations while staying focused on delivering strong, insight led marketing outcomes in a fast-paced, agile environment.
This role is only open to Singaporeans/PR.
Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across Quick Commerce (eg, pandamart & Shops)
Conduct regular market research and competitor analysis to identify new opportunities and refine campaign strategies
Partner with cross-functional teams, including marketing, category managers, and suppliers, to co-create joint marketing activations and promotional campaigns
Monitor, analyze, and report on campaign performance KPIs; optimize campaigns based on insights and ROI
Own campaign planning from ideation to post-campaign analysis, ensuring timely execution and alignment with the overall brand strategy
Manage campaign budgets efficiently while achieving campaign targets and margin goals
Support the development of marketing assets, messaging, and promotional toolkits aligned with brand guidelines and customer needs
Act as the key custodian of trade marketing activities across Quick Commerce, ensuring compliance and alignment between commercial objectives and marketing execution
Provide strategic guidance and oversight to the Quick Commerce marketing team on campaign deliverables, timelines, and execution standards
Stay on top of industry trends, customer behaviour shifts, and digital innovations to inform future marketing initiatives
What you need to be successful
Minimum 5-8 years of experience in marketing campaign management, preferably within fast-paced, consumer-facing industries such as e-commerce or FMCG
Proven track record of successfully managing multi-channel campaigns (digital, social, CRM, offline, etc.)
Excellent project management and organizational skills, with the ability to juggle multiple campaigns under tight timelines
Comfortable analyzing performance data to support execution optimisation and decision making
Skilled in working alongside marketing and commercial teams in a dynamic, fast-paced setting
Confident communicator with strong stakeholder management skills
Comfortable working in an ambiguous, fast-moving environment, and able to turn challenges into marketing opportunities
Who we are
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
