Senior Manager, Product Rollout (Marketing)

We are seeking a Senior Manager, Product Rollout (Marketing) to serve as the liaison between regional/local marketing stakeholders and our product teams. You will be responsible for consolidating business needs, building structured business cases, and ensuring the smooth execution of go-to-market (GTM) initiatives across multiple functions and geographies.

You will be part of the bigger Product Deployment team handling 17 markets across APAC & EU and will focus on MarTech, product-led growth, in-app conversion funnels and marketing experimentation. In this role, you will take an end-to-end view of marketing & app conversion, supporting the marketing teams operating both internal product tools and external MarTech platforms to drive growth and greater marketing efficiency.

Responsibilties

Discovery & Analysis

• Engage with local business stakeholders and regional teams to gather product feedback, identify customer pain points, and refine feature requests
• Translate marketing opportunities & operational challenges into structured business cases for the product team
• Drive adoption and effective utilization of product tools (including our internal marketing platforms and third-party MarTech systems) within the designated scope

Business Case Development

• Partner with cross-functional stakeholders to build data-driven business cases
• Define clear problem statements, success metrics, and value assessments
• Present proposals to product & business leadership for consideration and prioritization

Go-To-Market Orchestration

• Lead the cross-functional rollout of product initiatives for regional and local teams across operations, finance, legal, PR, and marketing
• Coordinate timelines, resources, and communications to ensure readiness across all teams
• Develop and maintain deployment playbooks, FAQs, and training materials

Stakeholder Management

• Act as the primary point of contact between the product and regional teams
• Maintain alignment across stakeholders through regular updates and checkpoints
• Track and report on rollout performance, adoption, and feedback

• 4–7 years of experience in MarTech/growth programme management, or product ops and product marketing roles in a multi-region or global company
• Deep understanding of the modern mobile app growth stack including MarTech tools like CRM, performance marketing, partnership integrations and experimentation/AB testing
• Strong analytical and business acumen; able to understand marketing concepts like funnel optimisation, attribution and marketing ROI
• Comfortable discussing API integrations, deep links, SDKs, and event tracking topics
• Strong ability to plan, coordinate, and execute product rollouts, managing dependencies and ensuring alignment with operational requirements
• Experience working with cross-functional teams, especially in fast-paced or matrixed environments
• Excellent communication and stakeholder management skills
• Highly organized, with experience managing complex deployments or rollouts
• Familiarity with tools like Jira, Confluence, Notion, and project management platforms (e.g. Asana)

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.