The Senior Manager will be the primary architect of foodpanda Bangladesh’s retail media ecosystem. This is a "player-coach" role where you will manage our most prestigious global CPG accounts and top-tier financial institutions. You will be expected to leverage a deep, existing network within top-tier media agencies to pivot their traditional digital spend toward foodpanda’s high-conversion retail media assets.
What You Will Be Doing
Strategic Alliances: Lead the negotiation and closure of annual Joint Business Plans (JBPs) with key partners
Financial Institution Partnerships: Design and secure high-value partnerships with banks and fintech players to drive user acquisition through integrated payment offers.
Agency Leadership: Act as the key point of contact for Media Agency Heads and Planning Directors to ensure foodpanda media solutions is a "top-of-mind" channel during annual brand planning.
Revenue & Performance: Own the platform-wide media revenue target. Optimize the mix of CPM, CPC, and ROAS-based products to maximize yield per user session.
Ecosystem Integration: Work with internal Product and Ops teams to ensure ads are seamlessly integrated across Food, pandamart, and shops without degrading user experience.
Reporting Excellence: Oversee complex post-campaign analysis, translating raw data into strategic growth stories that secure multi-year investment commitments.
What you need to be successful
Requirements
Experience: 8–10+ years in Media Sales, Agency Leadership, or Brand Management.
Agency Network: Mandatory deep-rooted relationships with major media buying houses (e.g., GroupM/Mindshare, Asiatic, Bitopi, etc.) in Bangladesh.
Industry Knowledge: Expert understanding of the Bangladesh digital landscape and the shift from traditional "Awareness" media to "Retail" media.
Education:BBA/BSc in Marketing, Business, or a related field. A Master's Degree will be highly preferred.
Skills: Master of consultative selling, P&L management, and high-stakes negotiation.
Who we are
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
The Manager is a growth-focused role responsible for expanding our footprint within the local CPG and consumer brand sector. You will focus on high-velocity sales and partnership execution, ensuring t
