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foodpanda生鮮外送版圖再擴大,攜手全聯挑戰15億年營收!

Posting date: 13 January 2022

隨著台灣疫情持續延燒,消費者線上採買生鮮需求升溫。超市龍頭全聯1月13日宣布將與外送平台foodpanda合作,今年第一季將上架350間門市,預計將帶來15億元外送營收,期望成為提供生鮮外送最方便的龍頭電商。

看好消費者依賴線上購買與生鮮雜貨外送的方便性,全聯在 2021 年初宣布投入生鮮外送戰場,為持續拓展外送覆蓋率,全聯宣布與foodpanda展開戰略合作,上架到foodpanda平台,商品數上看3,000項;同時導入foodpanda的B2B服務pandago攻快商務。

此次新增合作夥伴foodpanda後,讓全聯在生鮮外送服務獲得3大戰力:第一foodpanda年輕客多、全年齡客群更廣,與全聯客群達到互補;第二拓展外送覆蓋率,藉由上架外送平台,將可涵蓋到9成外送需求的消費族群;第三提供快商務服務,由於全聯的電商平台PXGO!並沒有自建車隊,透過與pandago的車隊合作,消費者在線上採買後,每單最快18分鐘可以送到消費者家中。

報導出處:bnext

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